COGNIDIA
Groupama / 2022 - 2023
Identity / Web / Print
I designed this identity for COGNIDIA, a new french enterprise specialised in cognitives sciences. Consumers work for Groupama and wanted to refresh the identity so it becomes more clean and professionnal. The logotype has been first designed by COGNIDIA team and is based on the initials "C. O.". My first job was to modify the monogramme and find the proper font to harmonize the logotype. Then I declined the main shapes from the logotype to create the graphic elements for the charter.
I selected a very simple and elegant font which propose 9 different versions from Thin to ExtraBold. The goal was to make it very lisible and create easy contrasts with the versions.
Palet color is a nice blue which inspires confidence, mixed with black and grey from the logotype. The orange is an extra color we selected for to add some "life" in COGNIDIA communication.
First job after the graphic charter was to design the business card. I imagined a link between pages, realised with graphic elements from the charter. The rounded corners added some identity in the business card.
I have been able to develop this concept with the main presentation of COGNIDIA services. Text and images are mixed with graphic elements and create a link between all pages.
I also used this concept for LinkedIn posts. I declined it for 3 kind of posts: workshops, announces and articles.
A guideline was needed for the creation of the website. I defined an hexadecimal palet color, buttons styles and text styles.
I also designed the menu header, all pages header and a pre-layout for the home page with the same concept of graphic elements linking pages together. The only difference here is that we will use them in the length inside pages.
Finally, I created a kakemono for their first event at La Cité des Sciences in Paris.
Tool
Illustrator / InDesign / Photoshop
Skills
Creative research / logotype / graphic charter / print / web
