Le Concierge d'Or

2023

Identity

I designed this identity for Le Concierge d'Or, a new french enterprise specialised in luxury concierge. Consumers wanted a graphic charter with a logotype which could be qualified as elegant and sober. The logotype is based on typography, it comes from his initials "C. O.".

Logotype LCDO
Construction logotype LCDO

I selected a serif font with downstrokes to match with luxury sector. The second font has no serif and is simplier with his batons. So we have an elegant contrast.

LCDO fonts

Palet color proposed was beige, to keep sobriety and elegance. The final choice was salmon.


LCDO color palet

Because the brief was only for a logotype and a graphic charter, I created a pre-design for a visit card and a website home page so we can visualise it better.

LCDO business card mockup

LCDO website mockup

Tools

Illustrator / InDesign / Photoshop

Skills

Creative research / logotype / graphic charter

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